E-mail marketing

The e-mail marketing one of the main means to maintain communication with customers, as it is usually effective in comparison with the cost paid, if has been done properly, it will give you the opportunity to build awareness and commitment, in addition to the response rates for marketing e-mail is strong, ranging from five to 35% depending on the type and quantity of industry. While the range of response rates for mail from the normal 1-3%, is one of the benefits of e-mail marketing is the demographic information provided by the customer as they entered in your e-mail, for example, will help you find out who your customers are, in fact - their age, gender, income and special interests in adapting your products and services to suit their needs, and to you the points to be considered in your mind create your own e-mail:



The language of the text online, compared with the plain text: It seems that response rates for the press ad text online is generally higher than normal text, and graphics and colors make it look more professional publications. And the negative side to the text of the e-mail, the Internet slower when you download, and there are some e-mail service providers ignore the text of the e-mail, the Internet.



Provide an incentive for joint: announced the receipt of benefits Nchertk ad for paying customers to register to get the flyer, such as helpful tips and information content or early notification of offers or special promotions.



Not only to sell: Several studies suggest that the flyers by e-mail read more carefully when providing information useful to the lives of clients rather than merely to sell products or services. And it is expected that customers receive helpful tips and useful content and the text of a flyer with a nice e-mail.



Determine the number of questions: As the questions posed about the population may lead to reducing the number of customers who enter your site, it implies that it is better to reduce the amount of information required to obtain or to give your customers the option to avoid doing the questionnaire.



Devote your presence on the Internet: even if your choice is to sell Datk or services through the Internet, the choice of establishing a Web site for the work that it can constitute evidence available to provide you with marketing help to stay familiar with the needs of all of that slim, cost or no cost , not to mention that you are on the Internet may be a useful marketing tool and that, by providing rich information for pre-sale, or to provide support and service for post-sale, and will do so distinguishes your product or service on a temporary basis from your competition. This has reduced e-mail marketing of the flaws that have been faced by small for a number of years during the process of competition between them and large companies.


Re-definition of e-commerce market, and adjusted their business strategies and opened the door to global competition to local projects, has evolved the term "electronic commerce" than just being encompasses the meaning of electronic shopping to encompass all aspects of sales and market operations provided by the Internet and other digital means.


And today has become the focus of work focused on the rapid turnover of electronic commerce provided by the Internet and other means of communication via computer and telephone networks.

Since those business processes and the possibility of rapid access to critical information may have changed customer behavior and However, many entrepreneurs believe that the Internet value-slim for them, as they feel that it is not easy to sell their product or service online. But the process of information processing, inexpensive, and electronic media can provide help and assistance for most small businesses to provide customer service and better communication and more speed.