E-BOOK " SECRETS"

What is an electronic book E-books are text files that are similar in their order books. Spread

e-books after the significant progress achieved in the area of printing And storage of information

electronically by computers. After the advent of the Internet The purchase of

electronic books

is remarkable commerce sites on the World Wide Web. For sizes ranging from a few hundred

kilobytes to more than one hundred megabytes in some cases, Here comes a working media files

(audio, image, and video) to increase the volumes of books directly proportional to the greater

or where. Some formats frequently used in the manufacture of electronic books for example,

PDF and CHM files are the most used formats Publishing companies in the manufacture of

electronic books.

E-Books are part of the new frontier of cyberspace. They are an entirely new medium for

sharing marketing information, ideas, techniques, and expert knowledge. Each day the number

of people accessing the Internet grows, causing the exposure of your E-Book to increase

incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the

dustbin of history. Books in print have their own special qualities and merits, and the world

would be diminished by their disappearance.

Here is what makes E-Books so important and unique:

E-Books have certain abilities and qualities that other mediums do not possess. For example, E-

Books are fairly easy to produce, and their production cost is inexpensive. Just think about it:

you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a

distributor. You just need a great concept, the ability to write it or to hire a writer, and the right

software.

E-Books are easily and rapidly distributed online. They are also easily updated; they do not

require a second print run. All you need is to go into your original creation and modify the text

or graphics. Because of this flexibility, E-Books can change and grow as fast as you can type.

E-Books are also immediately obtainable. You don’t have to go to a bookstore or search through

endless titles at an online bookstore. All you have to do is download it from a website, and

presto! It’s on your computer, ready to be read.

E-Books are interactive. This is one of the most unique and specific qualities that E-Books offer.

You can add surveys that need to be filled out, order forms for customers to purchase your

products or goods, sound and video that draw your reader into the virtual world of your E-Book,

even direct links to relevant sites that will expand your E-Book outward. The potential is

virtually limitless.

E-Books have a particular kind of permanence that other mediums do not possess. Television

shows and radio shows air once, and then may rerun a few times. E-Books remain on your

computer for as long as your choose, and they can be read and reread whenever you choose to.

They can even be printed out and stored on the shelves of your traditional home library.

E-Books have no barriers in terms of publishing. You don’t need to go through the endless

process of submitting your manuscript over and over again, and then once you land an agent,

having the agent submit your manuscript over and over again. Nor do you have to shell out

thousands of dollars for printing a self-published book. All E-Books require is a writer and

appropriate software.

Figure out your market, write your book, post it on your website, and with the right business

savvy, your audience will come to you.

Finally, you have creative control over your E-Book. You don’t have to compromise with an

editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for

copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

B2B Search Engine Optimization: Driving Conversion

Below are some tools you can use to drive engagement, accelerate conversion, create leads, and measure the return on SEO:
Newsletter sign-ups. Electronic and printed newsletters are a great way to stay in front of B2B prospects and develop an ongoing relationship with them. Keep newsletter registration simple; don't ask for too much information. E-newsletters are ideal. If you publish an e-newsletter, make sure it contains a viral marketing option allowing recipients to forward it to others who can also sign up. Don't publish the full story in your newsletter. Instead, publish an abstract or paragraph from the stories and have recipients click links back to your site for full story content. These click-throughs will get people back to your site where they can view other relevant content. Most importantly, make sure that your newsletter has great content; if the content is weak, or if you frequently send content of little value, your recipients will opt out—or worse, designate your newsletter as spam.


Whitepapers. Whitepapers are a great way for prospects to see how you think and to evaluate your knowledge and perspectives. Publish optimized abstracts of whitepapers on your site and elsewhere. Have site visitors register to view or download the full whitepaper. Embed electronic whitepapers with hyperlinks to related information on your site. Doing so not only gets readers back into your site but also ensures that others to whom the whitepaper is passed along can also get to your site, perhaps for the first time. Be careful not to turn the whitepaper into a blatant promotional tool. Links should be limited to those that lead to other objective, educational material and information.


Podcasts. B2B podcasts are increasing in popularity. They're an easy way for people to assimilate what you have to say. Have visitors register to download them. Keep podcasts valuable and short, and use newsletters and blogs to promote them.


Case studies. Fear of making the wrong decision is a primary motivator in B2B supplier selection. Case studies give prospects insights into how you work and your results for others, thus building trust and credibility. If your case studies just tout results, don't bother requiring registration to view them. If, however, you're going to give valuable information about your process and how those results were achieved, post an abstract of the case study publicly and require registration to get the details. As with whitepapers, embed electronic copies of case studies with links to relevant pages on your site. This will get them back to your site and ensure that others to whom the case study is forwarded can easily do the same.


Literature requests. In this world of e-everything, some people still prefer printed materials—which also create the perception of substance and credibility that's vital in the B2B world. Readers know that electronic marketing can be cheaply created overnight. Print materials, however, indicate a serious investment—and that perception can bolster your firm's credibility during purchase evaluation. If you offer more detailed print literature, provide a mechanism for site visitors to request it.


Online demos and trials. To the extent you offer trials of your product, or if your product can be demonstrated online, consider doing so. There's no sense requiring registration for a short, simple demonstration, but if the demo is substantial and valuable, consider requiring registration.


Webcasts. B2B webcasts are non-invasive forums in which to share research, information, and product demonstrations. They're much cheaper than on-site seminars, and you can use webcast registrations for leads.


Technical information. Site visitors don't expect you to share everything; they know you have competition. Perhaps your products have technical information or specifications that would be valuable for prospects to know as they advance in the buying cycle. Consider requiring registration for certain technical information.


Referring visitors to your blog. A blog serves as another touchpoint for your brand. B2B blogs are a great medium for further engaging prospects, letting them hear what you think, and seeing your personality. If you have a related blog, allow visitors to your main site to click through to it. You won't get visitors' specific identities, but you may be able to use site analytics to determine which companies clicked through to your blog and what they viewed.


Giving something away. As an inducement to watch a 10-minute product demonstration, one of our clients held a drawing to award a 42-inch flat-screen television. To ensure that site visitors watched the entire demo, registration was available only at the end of the self-advancing Flash-file demo. Views of the demo soared, as did the number of resulting leads.

Create a careful balance between the publicly available information on your site and that for which you require registration. For sections requiring registration, don't ask for too much information; you may scare people off. Finally, make sure that the information you require for registration is commensurate with what you give them in exchange. Otherwise, people will feel cheated and begin forming negative perceptions about your firm.

Measuring Conversion

Site analytics will let you evaluate your conversion efforts in terms of depth of visits, length of visits, and whether time spent on specific pages and the number of repeat visitors is increasing. If people keep coming back, spending material amounts of time on your site, you're likely deepening the relationship you have with prospects and continuing to position your firm as one of their preferred choices.

In addition to continuing to convert visitors into customers, the number and quality of leads from each of the conversion strategies above can be used to evaluate return on investment for B2B search engine optimization. Site registrations are leads. In B2B, leads are expensive. While it obviously varies by industry and company, the average cost of a business-to-business sales lead is easily several hundred dollars.

Sure, you still have to qualify and convert leads, but no other business-to-business marketing medium comes close to economically delivering the number of predisposed prospects as search engine optimization. After all, the mere fact that people are searching indicates they're likely to take action in the future. That's not true of most readers of the trade publication in which you placed your last ad.

Parting Thoughts

SEO's ability to meet prospects exactly when they're forming the intent to buy (and throughout the buying cycle) makes it one of the most attractive marketing strategies for B2B. Yet most business-to-business companies have not begun to implement search engine optimization. For many, it's not even on their radar—and that can represent a competitive advantage for your firm.
If you understand B2B search engine optimization and how to engage visitors each time they find your site, you can create a rich pipeline of prospect relationships and sales leads.

5 tips to Successful Real Estate Marketing

There are essentially 5 steps to being successful in real estate marketing. Before we go into the 5 steps of real estate marketing, Follow these five steps to successful real estate marketing and you'll be on your way to filling your own funnel full of five-figure deals.


Define Your Target Market:
You must be focused; If you run in too many directions, focusing on too many real estate markets, you'll always be skipping around, never getting ahead. You need to learn overcome objections; you need to know how to handle the different situations that arise. Once you master one market, then you can duplicate your system across market after market. For instance, you may choose to start working with foreclosures or out of state owners. Once you get the real estate marketing system in place for one, add the other. Then, you can simply duplicate it over and over again! The single most important thing to remember is that you MUST target motivated sellers... PERIOD.
Execute your plan:
It has been said that successful real estate investors have three things: specialized knowledge, ability to take action, and consistency. It's not enough to have the knowledge. You have to act on that knowledge.
Let's say your real estate marketing strategy involves bandit signs. You need to have a system for distributing signs on a consistent basis, a consistent method for filtering leads, and a bullet-proof follow up system. If you're going to execute a direct mail campaign, make sure you have a system for sending out the whole series. For instance, our foreclosure direct mail system consists of 6 sequential postcards. It doesn't do you any good to come off the starting block at 100mph if you don't have the ability to sustain that pace or the have tools to fulfill the plan. If you only have the resources to send the first postcard, don't bother wasting your money. Find another real estate marketing strategy.
Pre-screen your leads:
Scribbling notes on the back of an envelope while you're driving is not a system! We actually send our leads to a separate voicemail line or a call center depending on the marketing campaign. Our students and staff have been trained to do this because it takes emotion out of the system. If I'm having a bad day or sitting in traffic, I can't focus on that call from the motivated seller, so all of the calls are fed through the system. We request that the seller leave certain information on the line or with the operator. We then take that information and do our basic due diligence before we even have our first conversation with the seller to find out if, in fact, he/she is a motivated seller.
Make your offer:
By following a specific real estate marketing system, you'll be prepared to make an initial offer during the first phone call. By asking the right questions and having a pre-screening sheet in front of you, you'll quickly learn if they are a motivated seller or simply just wasting time! If your real estate marketing system has this component in place, you'll know what the property is worth, have a ballpark idea of what the repair costs are, and will know if the seller is motivated. Consequently, you will know at what price you should make your first offer.
Contract/Exit Strategy:
Once the seller has accepted our verbal offer, or is close thereto, it's time to put the purchase offer in writing. We include 3 contingencies - or escape clauses - into the contract.
- Inspection
- In the event of buyer's default, the deposit is the sole remedy
- Subject to property appraisal

Based on this due diligence, we are then able to decide which exit strategy is most appropriate. All of this follows a basic flow chart process. There's no thinking! It's like when you call in for technical support on your computer. They ask you a question, and based on your answer... they go to the next step. This is how you want to run the marketing division of your real estate business.

Keep in mind that your real estate marketing efforts should be in concert with the types of deals you're looking to do. For instance, if you want to flip properties, your marketing system might target motivated sellers facing foreclosure. On another note, if you're looking to build a rental portfolio, then you might consider building a real estate marketing plan to target landlords filing evictions.

Heather Seitz is the author of the Motivated Seller Marketing system designed for real estate investors. She offers a 13 week FREE Motivated Seller Marketing Tips newsletter at http://www.MotivatedSellerMarketing.com. In it, you'll get top tips for finding motivated seller in ANY market.